Reaper
Date
2025
Client
Acqua Reaper
Category
art, design, print, social media
Task
Acqua Reaper is pure Alpine water, enhanced with carbonation and designed to be enjoyed ice-cold straight from the can — crisp, refreshing, and reduced to its essence.
As part of a collaborative team, I contributed to the early stages of brand development, working closely with the agency “Presence” to help shape the visual foundation. My role included supporting the build-up of the social media platform, as well as developing retail elements such as product displays and merchandise.
Role
Graphic Design & Art Direction, Content Creation, Print and Post Production Processes
Welcome to the other side of water.
No hangover. No bullshit. No sugar.
Acqua Reaper is a premium bottled water brand with a bold, disruptive identity. Positioned at the intersection of purity and intensity, the product reimagines water as more than a basic necessity — turning it into a statement of attitude and design.
Sourced for its clarity and quality, Acqua Reaper represents refreshment in its purest form. At the same time, the brand challenges the conventions of the category through a striking, high-contrast visual language that stands out in a traditionally minimal market.
The identity combines sharp, graphic elements with a reduced color palette, creating a balance between cleanliness and edge. This duality reflects the product itself: pure water, delivered with a rebellious mindset.
Acqua Reaper transforms an everyday essential into a cultural object — designed not only to hydrate, but to be seen.
