Tiavo
Date
2. März 2018
Client
Outtathisworld / Tiavo
Granny
Category
art, design, Illustration, print
Task
Designed the complete visual identity for the artist Tiavo, encompassing box sets, single releases, and social media assets. For the album Oh Lucy, I managed the creative direction for the first three singles, as well as the CD and vinyl album designs, including a special limited-edition box set. The box set launch was supported by a bespoke unboxing video, adding an engaging layer to the release strategy. Notably, Tiavo was among the first artists signed to the newly established label Outtathisworld by GENETIKK, marking a significant milestone in their career.
The debut album Oh Lucy reached No. 24 on the German Album Charts.
Role
Artlead, Asset Production, Supervision Motion
Oh Lucy, Oh Lucy
Translating sound into visual form
I developed the visual language for Tiavo across their album cycle, creating the artwork for multiple single releases alongside a cohesive system of social media skins.
The work was centered around translating the band’s raw, genre-blending sound into a distinct visual identity — combining hand-drawn typography, textured imagery, and bold, expressive elements. Each release maintained its own character while contributing to a consistent and recognizable overall aesthetic.
From single covers to social assets, the visuals formed an interconnected system that extended the music into a strong and immediate visual presence.
As the first artist signed to Genetikk’s label Outta This World, Tiavo quickly gained recognition within Germany’s rap, alternative, and crossover music scenes. The duo supported international acts including NF and Mike Shinoda, while also touring extensively alongside Genetikk.
Their collaborative single “Outta This World (OTW)” with Genetikk accumulated more than 500,000 YouTube views and contributed to the growing visibility of both the band and the label.
