your way
Date
2025
Client
Tourlane
Category
Creative Direction, Brand Design, Campaigning, Performance Marketing
Task
Brand Campaign “When travel means the world to you.”
Travel beyond the ordinary. The visual concept showcases authentic, individual travel experiences—unposed, immersive, and deeply connected to the destination. The perspective is observational, with small, relevant groups and unique angles that capture natural beauty. Even headlines blend into the scene, becoming part of the journey.
Creative supervision and operational management. Refining brand CI and visual guidelines, and led the creative execution of brand campaigns across multiple channels, including social media (organic and paid), CRM, website, print ads and advertorials, and affiliate marketing
Role
Freelance Creative Director / Creative Lead – Inhouse Studio
When travel means the world to you.
Campaign, Social Media & Brand Identity
Organic Social Channels (Instagram & LinkedIn) featuring both brand communication & engagement to introduce RTBs and the new slogan as well as raffle communication to drive conversion.
Paid Socials focused on high-reach video creatives (7 key visuals) for awareness and retargeting engaged audiences in the consideration phase. The consideration stage will use a mix of videos and static images to drive traffic to the landing page.
