Villas
Date
2026
Art Collaboration
Eljuneina Villas
Category
Branding, Art, Design, Illustration
Task
Thoughtful Brand Identity for Luxury Boutique Hotel “Eljuneina Villas”.
More than a branding project, this was a creative collaboration centered around place, atmosphere, and storytelling. Together, we developed a visual language inspired by the surrounding landscape and the quiet beauty of desert life.
From logo design, typography, color palette, and illustrations to the website experience and hand-painted murals throughout the villas, each element was created as part of a larger narrative. Rather than treating branding and art as separate disciplines, both became intertwined expressions of the same idea.
The result is a timeless identity that invites guests into a world shaped by authenticity, craftsmanship, and a deep connection to its surroundings.
Role
Creative Art Direction, Graphic Design & Illustration, Mural Art
(7 Villas Inside & Outside).
Where the garden didn’t end, I continued it.
From logo design to mural artwork across the villas.
What began with the logo gradually expanded into a visual language that now lives across the Eljuneina villas. The idea was to bring the garden closer — allowing botanical elements to move beyond their natural setting and gently enter the architecture. Through hand-painted plant forms, the villas become an extension of the landscape, softening the boundary between interior and exterior.
Large freehand murals welcome guests at each entrance, creating a sense of arrival rooted in nature. Inside, quieter and more detailed illustrations continue the story, unfolding subtly within the space. Each mural was painted intuitively, guided by atmosphere and feeling rather than rigid structure.
Subtle Egyptian references are woven into the botanical world. The ankh, symbol of life, appears reimagined as a floral form — emerging quietly among leaves and branches. In this way, garden, heritage, and architecture are brought into a gentle and cohesive dialogue.
