Unionhilfswerk’s evolving brand landscape required a more comprehensive and practical framework that could support both the corporate brand and employer brand across a wide range of communication channels. The project focused on expanding and consolidating the existing brand guidelines into a unified strategic handbook that would provide clarity, consistency, and flexibility for future applications.

Working within the established brand identity, I was responsible for the visual development and design of the updated handbook, translating strategic brand principles into clear, actionable design standards. This included defining the use of key brand elements such as logos, typography, color systems, layouts, visual hierarchy, and key visual applications across both print and digital media.

In addition to the guideline development, I created a series of master templates and application examples to support consistent brand implementation. These included layouts for brochures, flyers, posters, postcards, banners, and social media assets, as well as recommendations for imagery, illustration styles, and the use of supporting visual elements. By establishing a flexible design system and a comprehensive set of reusable templates, the handbook enabled teams and stakeholders to create future communications efficiently while maintaining a cohesive and recognizable brand presence across all touchpoints.