
Date
2018
Client
Genetikk / OTW
Granny
Category
art, design, Illustration, print
Task
The task involved developing a distinctive opening jingle and accompanying social skins for the launch of the Outtathisworld label by Genetikk. The goal was to create a timeless audiovisual identity that could be used consistently across all future music videos and social media assets, while reflecting Genetikk’s bold, provocative, and culturally driven artistic approach.
Role
Creative Direction, Briefing & Supervision Sound & Motion
Motion Design: Pawel Sobolewski
Sound Logo & Social Skins
The visual concept was built around a high-speed journey through a dark, atmospheric galaxy. Subtle cloud-like formations hinted at a distant system before accelerating into a tunnel of light, streaks, energy flashes, and floating debris intensifying the sense of motion. The sequence culminated in a powerful, blinding explosion, conceived as a “Big Bang” moment, before the energy dissipated and the image collapsed into a centered frame, revealing the label’s logo.
This progression was mirrored in the sound design: starting with a distant, evolving ambience, building into a sharp, accelerating signal, and culminating in a heavy, explosive impact. The sound then resolves into a controlled, minimal tail, creating a concise yet memorable sonic logo that leaves a strong and lasting impression.
Both the visual sequence and the sound design were translated into a flexible system of social skins. Key elements—such as the light streaks, energy flashes, and core color palette—were adapted into shorter loops, transitions, and static compositions, ensuring a cohesive and recognizable identity across all digital touchpoints.

